This past weekend, I was able to spend time with 22 amazing women. All of them were smart, funny, generous and entrepreneurs. We talked about business, shared successes, marketing tips and confided about our fears and disappointments too. I learned a ton of stuff but I'll highlight one tip today. Pat Cobe and Ellen Parlapiano from Mompreneurs(R) fame gave us tips for getting publicity in national publications.
* Select magazines that your target audience will likely read.
* Check publication deadlines so you can target your submissions.
* Email a short compelling message with your information.
* Follow up by phone a couple of days later.
* Do your homework, be familiar with the editor/authors.
* Help them "help you" by offering timely topical information.
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